Made to stick book reports

Provocative, eyeopening, and often surprisingly funny, made to stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages. As many of us struggle with how to communicate ideas. While it is helpful to know what it takes to be sticky, it takes skill to apply these principles. Of the six traits of stickiness described in this book being concrete is the. How some ideas take hold and others come unstuck by chip and dan heath 304pp, random house. Everyday low prices and free delivery on eligible orders. Its not as easy as combining all the elements and baking at 350 degrees for 3035 minutes and bing. The 6 principles to make your ideas stick constraint. However, the best part is that the book is also 100% relevant to all other communication that you do, whether it be reports, emails, conversations. Here are 3 of them, so you can get your friends and coworkers to perk their ears up when you speak.

Brothers chip and dan heath in their new york times bestselling book, made to stick, explore the stickiness of an idea. One of the most interesting books i read this year is chip and dan heaths made to stick a fastpaced tour of idea success stories. Why some ideas take hold and others come unstuck by heath, chip, heath, dan isbn. Made to stick empowers anyone with the right insights and the right message to make any idea stick. Its a fastpaced tour of idea success stories and failuresthe nobel prizewinning scientist who drank a glass of bacteria to prove a point about stomach ulcers. In the book, the basic elements of being memorable and rememorable are provided. Made to stick is a book that will transform the way you communicate ideas. Hence, in order to make an idea sticky it has to be simple, unexpected, concrete, credible, emotional, and tell a story.

Made to stick is the best book i have read which focuses on this key skill. The book proceeds linearly through the sticky blueprint. Made to stick is a wonderful book that tells the story of what make things stick to the. Use curiosity gaps to keep your listeners attention. The best way to get your ideas to stick is to tell great stories. Attention is key in making your message stick say the heath brothers.